Disney Opens Door To Fan Community

D23 Encompasses Web Site, Quarterly Title, Events, Collectibles Line

Mike Reynolds -- Multichannel News, 3/11/2009 9:18:38 AM

The Walt Disney Co. wants to bring more people inside its world.
The entertainment company has launched D23, the first official community for Disney fans in the company's 85-year history. Through D23, located at www.Disney.com/D23, fans can go backstage and behind closed doors to get inside every part of Disney, while experiencing the nostalgia, adventure and fantasy of the company and its creation as never before.
As a part of this new Disney fan experience, the company has rolled out a new quarterly publication, Disney twenty-three and a new collectibles line, The Walt Disney Archives Collection.. D23 also will host special events for its members throughout the year, highlighted by the organization's signature event, the D23 Expo, slated for the Anaheim Convention Center from Sept. 10-13.
"We have a fantastic legacy that started in 1923 and is based on timeless stories, beloved characters and unforgettable experiences, but it's our fans that keep the spirit of Disney alive year after year, generation after generation," said Disney president and CEO Bob Iger at the company's annual shareholder's meeting. "D23 is our way of saying ‘thank you' and celebrating our fans, who bring the magic of Disney to life every day in every corner of the world."

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