Dish Punches Tickets With Comcast's Fandango
Satellite Operator to Let Subscribers Buy Movie Tickets Using Their Remotes
Todd Spangler -- Multichannel News, 3/16/2009 5:31:01 PM
Dish Network inked a deal with Comcast's Fandango movie-ticketing unit to let subscribers purchase movie tickets using their remote control.
The new Fandango application, which runs on OpenTV's interactive TV middleware, automatically uses a customer's ZIP code to search for nearby theater listings and show times. Subscribers can access the Fandango app through Dish's channel 100 ITV menu.
To purchase tickets, customers must have a phone line connected to their set-top boxes and use a credit card to purchase tickets at Fandango-enabled theaters. The tickets are retrieved at the theater.
"Remote movie ticket purchasing via the set-top box is only the first step," Dish Network executive vice president Michael Kelly said in a statement. "In the future, we envision banner ads for upcoming titles, movie trailers and more for our interactive advertising clients."
Fandango sells tickets to more than 16,000 movie screens in the U.S. The service is accessible via the Web, 800-FANDANGO and wireless devices.
Comcast acquired Fandango in 2007, in a deal analysts estimated was worth $200 million.
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