Talkback
by Staff -- Multichannel News, 3/30/2009 2:00:00 AM
Missed Chances For On-Demand
(RE: “Comcast Sports Net Slides Into VOD Fare,” Multichannel.com, March 22): “It is a pity that VOD — which not that long ago was touted as the great killer app, the 'anti-DTH’ product — is now been reduced to a giant 'so what’ within Comcast’s programming people. With 'broadband-ready’ TVs starting to hit the street, seems like cable missed another golden opportunity to leverage long-term goals in the face of increasing competition.”
Mark Graff, New York
Thinking Locally About VOD Fare
“I would think that all MSOs would want a robust lineup of local VOD content not just as value added, but as a key element in their retention marketing plan. If I am management, I want to know what we are doing to keep our subscribers from taking the AT&T bundle. It takes a little time and effort — resources that are a little scarce at cable systems right now.”
Kevin Gaffney, Chattanooga, Tenn.
Life Among The 'Unserved’
(RE: “NTIA Seeks Definition Of Unserved, Underserved Broadband Areas,” March 25) “Tell them to come to my house; I’ll show them what “unserved” means ... 26,400 Kbps dialup, that is what it means. It is clicking on a link and going to the store or cooking supper while the page loads — unless it is one of the increasing number of pages that has video of any kind on it. Then, you go to bed and hope it loads overnight.”
Stan Phillips, Mississippi
It’s All In How the Question is Asked
(RE: “CTAM Study: Economy Good for Cable,” March 25) “Survey research methods teach us that it’s all in the wording of the question. If no mention is made of price, especially rising price, then people will imagine that they will hold onto cable. But the price is not holding still. The price goes up and the service is the same. Who can afford such nonsense?”
Doug Ferguson , Professor, College of Charleston Charleston, S.C.
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