Oxygen Will Be 'Bad' For A Fourth Season
New Campaign Ordered After Record Reunion Show
Mike Reynolds -- Multichannel News, 4/2/2009 1:46:00 PM
Oxygen has extended Bad Girls Club for a fourth campaign after the series averaged 1 million viewers per installment for the first time, and its reunion show became the most-watched telecast in network history.
Moreover, the show's third season averaged 727,000 viewers among adults 18 to 49 demo, according to Nielsen Media Researxh data, while scoring with 533,000 women 18 to 49 and 397,000 females 18 to 34. Relative to the latter performance, that makes Bad Girls Club the most top series in Oxygen's target demo, according to network officials.
As for the March 31 renuion show, the special was Oxygen's most-watched telecast ever, drawing 1.4 million total viewers.
Bad Girls Club is executive produced by Jon Murray with co-executive producers Brandon Wilson and Jeff Schmidt
"It's not easy working with bad girls, which it shouldn't be," said Jon Murray, chairman of Bunim-Murray Productions, in a statement. "Nevertheless we're thrilled Oxygen is giving us the chance to go toe to toe once again with women who aren't afraid to make their own rules and live their lives openly, loudly, and honestly,"
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