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by Mike Reynolds -- Multichannel News, 4/13/2009 2:00:00 AM

The Cougar

(TV Land, Wednesday, April 15 10 p.m.)

With The Cougar, TV Land is pawing the dating competition genre with a twist — the cultural phenomenon of older women going out with younger men, or so says series host and chaperone Vivica A. Fox.

The series initial installment is typical of the genre — a mass meet-and-greet with 20 twenty-somethings and their prey, 40-year-old Stacey Anderson. The commercial realtor and mother of four (she was married at 16) from Scottsdale, Ariz., is certainly attractive in her black dress and seems nice enough as she’s introduced at a house in L.A. Promisingly, she purrs that she’s in her prime and so are the fellas, both outside and inside the bedroom. Then, there’s the line about feeling like Eve in the garden of forbidden fruit.

But unlike similar series on sister services MTV and VH1, the introductions are not nearly as rude and crude, which may or may not play with the younger end of TV Land’s 40-to-54-year-old target audience.

While previews suggest more intimacy, less clothes and Stacey exposed, the show, unless it defies genre conventions, will turn on whether the candidates — one of whom told Stacey that bears and cougars get along — behave more like wolves.

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