Hearst, Food Network Say Magazine's a Hit
Circulation Rate Base Rising to 900K as 550K Paid Subscriptions Sold
by Kent Gibbons -- Multichannel News, 4/20/2009 12:06:39 PM
Food Network Magazine, from Hearst Magazines and Scripps Networks-owned Food Network, is upping its circulation rate base to 900,000 copies from 400,000 in its October issue after achieving 550,000 paid subscriptions after two issues.
Despite a down time for magazines overall, with ad pages declining 26% year over year in the first quarter, Food Network Magazine, which debuted in October 2008, sold 70% of its initial "test issue," which had a rate base (for advertising sale purposes) of 300,000 copies. That sales level was achieved in three weeks on the newsstands, Hearst said, citing multi-platform promotion behind the new magazine.
A second "test issue" came out in January, by which time the publishers had decided to produce six issues overall in 2009. 
For the June /July issue, on newsstands on May 5, Hearst bumped the rate base up to 400,000 and expects to deliver a 100% bonus on that figure.
The newsstand price is $3.99. Hearst is hawking subscriptions at a rate of $15 for 10 issues.
The upcoming June/July issue focuses on grilling, and features ideas and recipes from Food Network stars including Bobby Flay, the Neelys, Ingrid Hoffmann and "Barefoot Contessa" Ina Garten, the publisher said. A pull-out booklet highlights 50 summer drink recipes.
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