SNY, Jets Extend Programming, Marketing Pact
Multiyear Deal Provides RSN With Deeper Access To Team, Kicking Off With Saturday's NFL Draft
Mike Reynolds -- Multichannel News, 4/23/2009 2:10:46 PM
SNY and the New York Jets have broken their huddle and inked a multiyear renewal of their programming and marketing partnership deal.
The pact, terms of which were not disclosed, takes effect this Saturday with the National Football League Draft as the New York-based regional sports network will receive deeper access and exclusive year-round coverage of Jets players, coaches and front office executives. In addition, SNY - subject to NFL guidelines -- will have the right to distribute content via SNY.tv.
As part of the partnership extension, SNY, the cable home to the New York Mets, will continue to air Jets Post Game Live, which will now feature a new on-field Q & A with a key Jets player immediately following each game. SNY will have priority access to the locker room, including head coach Rex Ryan's closed-door address to the team. Following Ryan's weekly press conferences, SNY will provide viewers with live exclusive interviews with the coach.
Other programming will include a revamped Jets Nation, an off-season weekly program that provides fans an inside look at Jets players, coaches, and team personnel; Jets Extra Point, a weekly show that dissects the previous week's game; and Jets Game Plan, which replaces 1st and Goal, and will focus primarily on previewing the upcoming game.
"We are thrilled to extend our partnership with the New York Jets," said SNY president Steve Raab in a statement. "The Jets have been a cornerstone of SNY's programming since the network's launch, and we're excited that together we continue to find new ways to take our viewers further behind-the-scenes and closer to the action."
SNY's enhanced Jets' coverage kicks off with the 2009 NFL Draft coverage from Cablevision-owned Radio City Music Hall on Saturday April 25 at 11: 30 am.
Jets Nation: Draft Day 09 will feature unprecedented draft room access, player profiles and live interviews. General manager Mike Tannenbaum and Ryan will contribute live from the Jets draft room in Florham Park, NJ. SNY's coverage will be headquartered from the network's street-level studio -- located directly across the street from Radio City Music Hall.
In addition to the live interviews, SNY's two-day Jets draft coverage will feature multiple in-studio guests, including NFL.com senior analyst Pat Kirwan, Jets 2007 team MVP Leon Washington and wide receiver Jerricho Cotchery; in-depth analysis from former Jets Ray Lucas and Greg Buttlle; and commentary from NFL Insider Adam Schein, Jets reporter Steve Overmyer and host Brian Custer.
SNY recently struck a deal with Verizon FiOS to provide video-on-demand coverage of Mets games.
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