Logo To Launch Travel Web Site
TripOutGayTravel.com Will Bow May 1
Mike Reynolds -- Multichannel News, 4/27/2009 1:29:54 PM
Logo will bow a new Web site, dedicated to all things travel for the lesbian, gay, bisexual and transgender community.
Launching Friday, May 1, TripOutGayTravel.com provides LGBT users with the latest on travel through its vast editorial features, deep destination guide content and the Web's largest gay travel video. The site also invites users to recommend and comment on destinations, as well as discuss the thousands of travel listings on the site.
Although part of Logo's larger constellation of Web properties, the site will operate separately from LOGOonline.com. TripOutGayTravel.com marks the first stand-alone travel-focused Web property launched by MTV Networks.
Logo officials said TripOutGayTravel.com will start with multiple advertisers and three primary advertising sponsors - American Airlines, Travelocity and Greater Fort Lauderdale CVB.
American Airlines, a long-time supporter of the LGBT community, will be a site-wide sponsor and co-sponsor of the official TripOutGayTravel.com sweepstakes where users will enter to win a trip to Fort Lauderdale at Florida's first W Hotel. Thirty first-place winners will receive a Fort Lauderdale beach chic starter kit including a beach towel, flip flops and beachball.
In addition to Travelocity's booking capabilities, the travel giant will target LOGOonline.com's upscale users through continued and ongoing marketing efforts.
"We're proud that our standalone site will launch with premier sponsors who recognize Logo's prowess in delivering distinct, targeted opportunities where they can connect with a loyal audience," said Logo executive vice president and general manager Lisa Sherman in a statement. "In this case, an audience that always places travel high on its priority list no matter what the state of the economy is."
"As the No. 1 wholly-owned-gay online destination, LOGOonline.com is truly connected to the LGBT community and its myriad, diverse interests. We know that travel tops that list for most gays and lesbians based on their passionate feedback to our online and on-air offerings on this topic," said Justin Garrett, vice president of digital advertising sales at Logo, in a statement. "TripOutGayTravel.com will tap into that passion by providing a community for like-minded travelers to exchange tips and agendas and easily convert those ideas into actual bookings."
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