Bravo Gives New Meaning To Social With 'Real Housewives NYC' Finale
Fans Can Engage In 'Virtual Viewing' Party Via Twitter, Facebook Connect, Mobile Chat
Mike Reynolds -- Multichannel News, 4/28/2009 1:06:54 PM MT
Bravo is planning a virtual viewing party for the finale of The Real Housewives of New York City next Tuesday night.
Fans of the show, which will conclude its second season on May 5 at 10 p.m. (ET/PT) can voice their opinions on the series through Twitter, Facebook Connect, and live mobile chat.
During the finale, fans will have the chance to Twitter with Housewives' Bethenny Frankel from New York City and Tamra Barney from Orange County, and get exclusive behind-the-scenes content from the "Real Housewives" mobile fan club. Moreover, some fans may get answers to their burning questions directly form the ladies themselves on BravoTV.com/the-real-housewives-of-new-york-city/party and on their mobile phones. Fans can also interact with their friends on Facebook Connect, where they can share their thoughts and post comments on all the drama and action seen in the finale.
Additionally, BravoTV.com will stream the finale live, on both coasts, so fans anywhere and everywhere can check out the season's end.
"The 'Real Housewives' franchise has been lightning in a bottle for Bravo, and we wanted to capitalize on our fans' passion for these series and create a social media watercooler event that gives viewers many different layers of engagement and interactivity," said Lisa Hsia, senior vice president of Bravo Digital Media, in a statement. "This is the first time ever that a network has done a live event on every platform available to its audience, and we've left no stone unturned in bringing our dedicated fans everything we can offer to make their viewing experience as hands-on and interactive as possible."
