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Hulu Adds International TV Shows, But Only For Americans

Internet TV Service Remains Restricted to U.S. Users For Now

By Todd Spangler -- Multichannel News, 5/7/2009 2:49:35 PM

Hulu, the Internet TV venture backed by NBC Universal, News Corp. and The Walt Disney Co., announced it has added popular international TV shows and movies -- including content from Britain, Japan and India -- but the service, for now, is still available only to U.S. users

The new content includes Bollywood films and hit U.K. television shows from Endemol, as well as Japanese anime.

Hulu in a statement confirmed that the Web site is still restricted to viewers in the U.S. and will remain that way for the time being. Hulu is not disclosing a timeframe regarding possible international expansion at this time.

Currently, Internet users who try to access Hulu from outside the U.S. see a message that says: "Hulu is committed to making its content available worldwide. To do so, we must work through a number of legal and business issues, including obtaining international streaming rights."

In March, the company hired Johannes Larcher, who previously ran international operations for Friendster and Overture, as senior vice president of international operations.

Meanwhile, Hulu posted a job listing earlier this week seeking a director of international business development, who will "help build a service that lets people find and enjoy the world's premier content when, where and how they want it," a role that will include defining regional and country-specific market-entry strategies.

Some of the international content Hulu has added includes: Digital Rights Group's GreenWing, Peep Show, Doc Martin and Kingdom; Endemol's Fear Factor UK, I Want to be a Hilton and Chains of Love; Bollywood films from Saavn, including Sarkar, Deewana and Hera Pheri; and U.S.-based anime producer FUNimation's Mushi-shi, Shikabane Hime and Fullmetal Alchemist: Brotherhood.

Last week Hulu announced a deal with Disney, which now owns a reported 27.5% stake in the venture along with NBCU and News Corp.

 

 

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