Time Warner Cable, Lifetime To Lift Lid On Women's Trends At Ad Sales Forum
Programmer To Share 'FemiNation Study' Insights At May 14 Meeting In San Antonio
Mike Reynolds -- Multichannel News, 5/8/2009 4:06:58 PM
Lifetime Networks and Time Warner Cable will hold a May 14 breakfast for the operator's advertisers in San Antonio focusing on understanding today's woman in the marketplace.The discussion, based on the results of Lifetime Networks' proprietary "FemiNation Study," will offer insights into the viewing, shopping and relaxation habits, as well as buying power of women between the ages of 18 and 49. Practical suggestions on how to reach this powerful demographic will also be included as part of the presentation.
The event, designed to assist advertisers, merchants and business owners in better connecting with their female consumers, will take place at the McNay Art Museum from 9 a.m. to 10:30 A.M (CT). Click here for more information.
During the forum, Matt Lashey, Lifetime Networks' vice president of primary research, will present the "FemiNation Study" and other research findings to attendees.
"As experts on women's issues, Lifetime Networks is pleased to share research we have gathered through our extensive national surveys and focus groups," said Lori Conkling, executive vice president, distribution, Lifetime Networks, in a statement. "Time Warner Cable is an incredible partner, and we are excited to be kicking off this important business initiative with them. We hope to schedule similar events in other markets throughout the year."
Noted Judy Rettinger, general manager of ad sales for Time Warner Cable: "When Lifetime approached us about sharing key insights into understanding the buying trends of women, we jumped at the chance to present it to our key advertisers, clients and local business owners. Lifetime knows women, and their unique study will help our advertisers continue to reach out to this powerful demographic in new and more meaningful ways."
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