Talkback
by Staff -- Multichannel News, 5/11/2009 2:00:00 AM
'Active Advertising’: The Time is Here
(RE: “Q&A: TWC’s Joan Gillman,” April 30): I worked on “active advertising” (as it was known at the time) in one of the Time Warner markets mentioned back in 2005 or 2004. It’s good to hear that the concept is finally getting the legs that it needed. If effectively sold by local AEs and their management in the marketplace, it will continue the hurt that local newspaper and local radio is suffering. The key will be having it embraced as a core product, and not thought of as a “project” or “NTR.” If that stumble can be avoided sales people and sales management, then this product will have a successful future.
Eric Kianitis, marketer, Cleveland
This Offer Won’t Last
(RE: “DirecTV Sub Growth Soars,” May 8): “Believe me, these new huge numbers of subscribers going for the promo deal will leave in droves in two years when faced with the reality of these new higher prices DirecTV enacted last month. I love DirecTV for what it offers, but it’s gotten too pricey.”
Robb Child, TV technical director, Nashville, Tenn.
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