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Cablevision Sets $334.95 Cover Charge For 'Ultra'

Activation, Installation Fees Must Be Paid For Entry To Fastest U.S. Broadband

Todd Spangler -- Multichannel News, 5/16/2009 8:03:41 AM

Want the fastest broadband in the U.S.? Cablevision Systems will charge you a $300 up-front "activation fee" to get the new 101-Mbps downstream DOCSIS 3.0 service, which officially went on sale last Monday.

Actually, the total setup fee is $334.95, including the $34.95 one-time "professional installation fee" in addition to the $300 activation fee, according to the details on Cablevision's Optimum Online Ultra service on the operator's Web site.

Why is Ultra pricier to install than the regular tiers?

Cablevision media relations VP Jim Maiella told The Wire provisioning the DOCSIS 3.0 service requires more work to ensure it is being delivered to customer expectations. Moreover, he said, the operator is targeting the $99.95-per-month tier to businesses.

"Because most initial customers will be small and medium-size businesses, special care is taken during the activation process to ensure no disruption of service, and to confirm that wiring and computer configurations are able to support this very fast, first-of-its-kind, product," Maiella said.

But surely some well-heeled speed freaks will drop the 300-plus bucks to get this hooked up at home.

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