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This Technology, Sigma Systems Aim Ads At Cable Subs

Vendors' Ad Information Services Suite to Let Operators Deliver Targeted Spots

Todd Spangler -- Multichannel News, 5/28/2009 11:46:37 AM

This Technology, a provider advanced-advertising supply management software for digital TV, announced a partnership with Sigma Systems to offer cable operators an integrated system to deliver targeted ads to subscribers.

The two vendors' Ad Information Services Suite is designed to match ad inventory with available ad space and viewer profiles.

The joint solution comprises This Technology's MetaMore and SpotBuilder Content Information Service and Placement Opportunity Information Servic solutions for content and advertising supply management and Sigma Systems' Subscriber Information Service for audience qualification.

The companies said the Ad Information Services Suite complies with the SCTE 130 specification for dynamic ad insertion.

"Now, regardless of the campaign management, traffic and billing or ad-insertion system already deployed, content providers and operators have the flexibility to easily keep their data close and options open for simplified information management," said This Technology founder Jeffrey Sherwin.

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