Third-Season Debut Of 'Ice Road Truckers' Draws 3 Million Viewers; 'Expedition Africa' Launches Before 1.3 Million
Mike Reynolds -- Multichannel News, 6/3/2009 3:13:25 PM EDT
History's band of Ice Road Truckers continued their drive with viewers, grabbing 3 million watchers for its third-season debut.
The May 31 premiere in the 9 p.m. hour also scored well with key demos, averaging 1.9 million adults 25 to 54 and 1.7 million persons 18 to 49, according to Nielsen Media Research data. Those demos deliveries exceeded the series' season-two averages by 19% and 13%, respectively. Ice Road Truckers served as a lead-in to Mark Burnett's Expedition Africa, a modern-day reality re-creation of the Henry Morton Stanley's 19th century trek to find Dr. David Livingstone, which averaged 1.3 million viewers, including 723,000 and 640,000 adults 25 to 54 and 18 to 49, respectively. Those performances were up 19% and 15% above History's primetime average among those groups. All told, History will chronicle a group of four explorers retracing Stanley's steps from Zanzibar to Tanzania over eight one-hour installments.
Akamai has created a digital operating environment for the Web. Our global platform of thousands of specially-equipped servers helps the Internet withstand the crush of daily requests for rich, dynamic, and interactive content, transactions, and...
more
ESPN, Inc. is the world's leading multinational, multimedia sports entertainment company featuring a portfolio of over 50 multimedia sports assets. The company is comprised of six domestic television networks (ESPN, ESPN2, ESPN Classic, ESPNEWS...
more
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from...
more
Digital Rapids is the leading provider of professional hardware and software tools, technology and expertise for bringing video to wider audiences and new viewing platforms. Continuing to set new standards in quality, productivity and versatility...
more
Telestream products are used by the world's leading media and entertainment companies and corporations for transcoding and workflow automation. Telestream helps customers transform their media for multiplatform distribution to web, mobile, DVD...
more
