Tweet

Turner Teams With Sponsors On ‘Very Funny' Festival

Miller Lite, Twix, Kia Engage Through Customized Promotions

Mike Reynolds -- Multichannel News, 6/15/2009 4:48:00 PM

TBS will tape three primetime specials during the festival, which takes place June 17-21. They will air the following weekend on TBS, with Let Freedom Hum -An Evening of Comedy, hosted by Martin Short premiering June 26; Ellen's Bigger Longer and Wider Show, presented by Ellen DeGeneres, debuting June 27; and Comedy You Can Believe In, with David Alan Grier, starting June 28.
The customized promotions comprise an on-site interactive and promotional presence; branded online exposure; custom tune-ins, cross-network promos and such additional marketing elements as "The Twix Funniest College Student on Campus Contest" search.

Tweet

Talkback

We would love your feedback!

Post a comment

» View All Talkback Threads

Related Content

• Topics
• Author

No related content found.

Also by this author

• Fox Business Network Revamps Primetime Lineup

• Bingo: HGTV Supporting 'House Hunters' Ramp-Up with Multimedia, Experential Marketing Initiatives

• MSG Ratings ‘Linning' with Knicks' New Point Guard

• YES Commemorates 10th Anniversary with Special Logo, Programming

• Fox News Tops Cable News with Coverage of Santorum Wins

More >>>

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• Mixpo

  

  Mixpo is a video advertising technology provider that enables publishers, ad networks, and agencies to easily deliver dynamically tailored, interactive video ads that are customized in real-time for unique audience segments. Our platform also provides automatic multivariate testi..more

---

Most Recent Resources

• The New Normal for Promoting Tune-in
• Infrastructure Design for High Volume Video Workflows
• Improving the Internet TV and Mobile Video Experience – an Adap..
• Mobile Media Strategies That Work
• Increasing Efficiency in Digital Distribution of Media