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Brian Graden To Exit MTV Networks

Veteran Exec To Focus On Writing, Development Project

Michael Schneider Daily Variety Multichannel News -- Multichannel News, 6/15/2009 9:44:24 PM

Brian Graden, president of MTV Networks Music Group and president of the Logo cable network, will depart the company at the end of this year when his contract expires. Graden oversees programming for MTV, VH1, CMT and Logo. He's been the key player shaping programming for MTV and VH1 for more than 10 years.

But MTV Networks said Graden's post will not be filled. It's a tacit acknowledgement that the Viacom cablers have long been top-heavy with execs. At a time when cost-cutting is a mantra throughout Viacom and every other major media concern, it's no surprise that MTV Networks will simply eliminate a layer of management with Graden's departure.

Click here for the full story at www.Variety.com.

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• A glorified termination. Sure, execs will have reins over their own network, MTV will gear toward a new generation, or create more so-called positive programming for that matter; but the overall reason for this is MTV's looking to save money in any shape or form. Seriously, do you really think Brian Graden came to this decision on his own? Or even better, do you really think Lauren Conrad left "The Hills" on her own terms?

  
  Daniel Quintanilla - 6/16/2009 7:58:03 AM EDT
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