Brian Graden To Exit MTV Networks
Veteran Exec To Focus On Writing, Development Project
Michael Schneider Daily Variety Multichannel News -- Multichannel News, 6/15/2009 9:44:24 PM
MTV is going through a generational shift and a slimming of its senior executive hierarchy.Brian Graden, president of MTV Networks Music Group and president of the Logo cable network, will depart the company at the end of this year when his contract expires. Graden oversees programming for MTV, VH1, CMT and Logo. He's been the key player shaping programming for MTV and VH1 for more than 10 years.
But MTV Networks said Graden's post will not be filled. It's a tacit acknowledgement that the Viacom cablers have long been top-heavy with execs. At a time when cost-cutting is a mantra throughout Viacom and every other major media concern, it's no surprise that MTV Networks will simply eliminate a layer of management with Graden's departure.
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