Gannett's PointRoll, Tribune Team For Online TV Promos

Offering Aimed at Tune-In Advertising Campaigns

Todd Spangler -- Multichannel News, 6/22/2009 3:05:28 PM

PointRoll, the online advertising unit of Gannett, has partnered with Tribune Media Services for an online-advertising tool aimed at TV-program marketers.

Called ChannelFinder, the Web ad format is designed to both showcase promotional video or other interactive content as well as provide localized TV listings data from TMS.

The companies said Discovery Channel, Major League Baseball and the BBC have used the online ad formats to promote programming. For example, MLB Network and its partner agency, MediaStorm, conducted a campaign using ChannelFinder that provided tune-in information based on a user's cable provider.

"The ChannelFinder ad format is a prime example of the creative use of our TV data by an innovative partner," TMS vice president of entertainment products Jay Fehnel said in a statement.

PointRoll is hosting demonstrations of ads from Discovery Channel, MLB Network and BBC America on its Web site.

According to Gannett, PointRoll serves more than 70 billion rich-media impressions each year. TMS, meanwhile, sells TV and movie guide data to customers include Comcast, Cox Communications, DirecTV, Dish Network and TiVo.

Talkback

We would love your feedback!

Post a comment

» View All Talkback Threads

Related Content

• Topics
• Author

MLB Network To Launch Via Intelsat

11/20/2008

Play Ball!

10/26/2009

Batter Up: MLB Network Unveils New Logo

09/02/2008

Petitti Looks To Build Roster At MLB Network

04/24/2008

Selig Sets Up MLB Network Bow

01/01/2009

Also by this author

• Clearwire Raises $920 Million More To Fund WiMax Buildout

• U.K.'s Virgin Media Taps TiVo For Next-Gen DVRs

• Ericsson To Phase Out Tandberg Television Name

• CSG Names Don Reed Chairman

• Joost Assets Acquired By Online-Ad Firm Adconian

More >>>

Product Wire

• Resource Center
• Browse Categories
• Browse Companies

Featured Company

• Bigband Networks

  

  BigBand Networks, Inc. NASDAQ: BBND provides broadband service providers with innovative network solutions designed to make it easier to move, manage and monetize video. These solutions are based on BigBand's video-networking platforms that are... more

• Akamai

  

  Akamai has created a digital operating environment for the Web. Our global platform of thousands of specially-equipped servers helps the Internet withstand the crush of daily requests for rich, dynamic, and interactive content, transactions, and... more

• VDS

  

  VDS provides broadcast graphics automation systems which are used in fully automated sports, news and financial graphics channels. VDS automation infrastructure products provide management of graphic and audio assets and automated generation of... more

• Parks Associates

  

  Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from... more

• Digital Rapids

  

  Digital Rapids is the leading provider of professional hardware and software tools, technology and expertise for bringing video to wider audiences and new viewing platforms. Continuing to set new standards in quality, productivity and versatility... more

---

Most Recent Resources

• Robust Encoding, Transcoding and Streaming Systems – Critical...
• Broadband Services: The Turning Point
• IPTV and the Digital Home
• Fixing The Annual Rate Adjustment Planning & Execution Process
• Webcast: IDC assesses the Online HD video opportunity with CTV ...