Travel Channel, U.S. Travel Association Team On Fall Promotion
Partners To Tout U.S. National, Regional, Local Destinations
Mike Reynolds -- Multichannel News, 6/27/2009 9:47:51 AM
Looking to spur leisure travel in the United States during the fall and winter, the U.S. Travel Association is partnering with the Travel Channel to create a week-long primetime promotion encouraging consumers to experience extraordinary destinations around the nation.
This block of U.S. programming will reintroduce Americans to travel opportunities across the nation, in their region and own backyard. In additiion, Travel Channel is supporting "Discover America Week" with a schedule of public service announcements promoting the benefits of travel to its audience.
Moreover, Travel will proffer advertising, promotions, events and appearances in support of Discover America Week; offer online content, including a Discover America section of TravelChannel.com; use banner advertising; send dedicated emails, conduct a sweepstakes promotion; integrate with Travel Channel's services on Facebook.com; and unveil a new "Discover America Collection" of short-form video, and features on Travel Channel's YouTube.com channel page.
"This Discover America Week programming provides a powerful vehicle for state, city and local tourism bodies to work with travel suppliers to promote travel this fall," said Patrick Younge, president and general manager, Travel Channel, in a statement. "We know the power of travel, and through our entertaining and engaging personalities and programs, we can inform consumers about the transformative benefits of travel, while highlighting the vital role it plays as a major driver to the U.S. economy."
Noted U.S. Travel Association president and CEO Roger Daw: "Through this week-long promotion, we're looking to remind people of the many remarkable destinations around the country, and heighten the appreciation for travel as being vital to both our well-being and the strength of our economy. Partnering with the Travel Channel is a great vehicle to promote travel within the United States. Despite the tough economy, travel intentions through October are up significantly compared with last year at this time."
Users can visit www.travelchannel.com/discoveramericaweek to watch a video overview of Discover America Week from the Travel Channel. For more information, contact Paul Cohen, (410) 224-7688, paul@partnerconcepts.com.
