WE TV Executive Cheskin Returns To TLC
Named To EVP Of Programming Position At Discovery Network
R. Thomas Umstead -- Multichannel News, 7/6/2009 1:28:01 PM
WE TV senior vice president of programming Steve Cheskin is returning to his Discovery Communications and TLC roots, having been named Monday as executive vice president of programming for the network.
In his newly created position, Cheskin will lead TLC's scheduling and acquisition team, as well as its bicoastal development team, to strengthen core genres, while identifying new opportunities to continue the network's growth, according to TLC president and general manager Eileen O'Neill, to whom Cheskin will report.
"Steve's proven track record makes him an excellent addition to the TLC family," said O'Neill. "With his leadership, I'm confident we will continue the network's strategic growth and create even more must-watch television brands."
Cheskin was most recently at WE TV, where he was responsible for all aspects of programming, including
development, original production, acquisitions and scheduling. There, he developed shows including Amazing Wedding Cakes, Little Miss Perfect, The Locator and Platinum Weddings.
Cheskin's Discovery ties include stints as general manager for the Travel Channel, as well as interim general manager and vice president of programming for TLC. He also held various roles at Discovery Channel, where he was one of those responsible for inventing the "Shark Week" franchise.
"I look forward to returning to Discovery Communications, a company I'm very passionate about, and working with TLC's entire team to continue building upon this already strong brand," said Cheskin in a statement.
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