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Netflix Streams Into Sony Bravia HDTVs

Feature Set To Debut This Fall

Todd Spangler -- Multichannel News, 7/9/2009 11:53:53 AM

Netflix has landed Sony Electronics as a partner for its Internet-streaming movies on-demand service.

Starting this fall, Netflix subscribers on an unlimited plan can access 12,000-plus titles from Sony Bravia HDTVs with broadband connectivity, according to the companies.

The deal adds to Netflix's growing list of consumer-electronics partners, a list that includes TiVo, Microsoft (with its Xbox 360 gaming console), LG Electronics, Roku, Samsung Electronics and Vizio.

Netflix's plans start at $8.99 per month (for one DVD out at a time), which includes unlimited Internet streaming of 12,000 choices and unlimited DVDs by mail from a library of more than 100,000 DVD titles.

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