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USA Claims Weekly Primetime Crown

Jackson Memorial Coverage Stokes News Networks; Syfy Finishes Fifth

R. Thomas Umstead -- Multichannel News, 7/14/2009 3:20:16 PM

USA Network returned the top of the weekly ratings charts during a week dominated by high viewership of the Michael Jackson memorial service.

USA, which finished second to TNT last week, drew a 2.4 primetime household rating to finish first among all basic cable networks for the week of July 6 to July 12, according to a Disney/ABC Group analysis of Nielsen Media Research.

Disney Channel finished second for the week, averaging a 2.2 rating, followed by TNT (1.8 rating) and Fox News (1.7). The rebranded Syfy (formerly Sci Fi Channel) averaged a 1.3 rating, tying for fifth place with ABC Family, while Nick At Nite and FX (tied with a 1.2) and TBS and CNN (with a 1.1) rounded out the top 10.

CNN's July 7 coverage of the Michael Jackson memorial service in Los Angeles took four of the top 10 spots among the most -watched shows for the week, as well as the top spot among viewers 18-34 years old, according to a Turner Research analysis of Nielsen Media Research data.

USA Network shows Royal Pains, Burn Notice and each hour of the two-hour WWE Monday Night Raw show occupied four other top 10 slots. TNT's The Closer finished first, drawing 6 million viewers for a July 6 original episode, according to Nielsen.

TNT's July 11 coverage of the NASCAR Sprint Cup Race from Chicago drove past all other shows to take the checkered flag among viewers 25-54, according to Turner.

 

10 Most-Watched Shows*

Show Date Network Total Viewers

1. The Closer 7/6 TNT 6.0 million

2. Royal Pains 7/9 USA 5.73 million

3. Jackson Memorial Service (3-3:48 p.m.) 7/7 CNN 5.72 million

4. Burn Notice 7/9 USA 5.5 million

5. WWE Monday Night Raw (10-11:06 p.m.) 7/6 USA 5.39 million

6. Jackson Memorial Service (2-3 p.m.) 7/7 CNN 5.38 million

7. iCarly 7/11 Nickelodeon 5.22 million

8. Jackson Memorial Service (1:33-2 p.m.) 7/7 CNN 5.1 million

9. Jackson Memorial Service (3:48-4 p.m.) 7/7 CNN 4.9 million

10.WWE Monday Raw (9-10 p.m.) 7/6 CNN 4.8 million

 

 

*Week of July 6 to July 12

Source: Disney-ABC Television Group analysis of Nielsen Media Research.

 

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