'Burn Notice' Sets Audience Mark With 6.8 Million Viewers
USA's Spy Series Also Burning Brightly With Adult Demos
Mike Reynolds -- Multichannel News, 7/25/2009 5:55:00 AM
Burn Notice continues to heat up with viewers.
USA Network's spy drama set a series high on July 23, drawing 6.8 million viewers, according to Nielsen Media Research data. That eclipsed the 6.7 million who tuned in the previous week's installment.
Among the Thursday night watchers were 3.05 million persons 25 to 54 and 2.48 million persons 18 to 49, which also made Burn Notice the No. 1 show in cable among those demos.
Further, the Jeffrey Donovan-starrer beat CBS, NBC and ABC head-to-head in the 9 p.m. time slot with the aforementioned demo groups and ranked first among all TV shows with all key male demos, according to USA officials
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