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Exec Shuffle As Juniper Explores Sorpresa Sale

Longtime CEO Stuart Rekant Among Departing Execs

by Laura Martinez -- Multichannel News, 7/29/2009 4:52:29 PM

Several executives have stepped down at New York-based media company Juniper Content, parent company of Spanish-language kids' channel Sorpresa, including its CEO.

Stuart RekantJuniper chief financial officer Herb Roberts, now the company's acting CEO, confirmed that longtime chairman and CEO Stuart B. Rekant, also chairman of Sorpresa, is no longer with the company.

Roberts declined comment on the current state of Juniper and said an official media statement should be released in the next few days. But a source familiar with the company, who requested anonymity because he was not authorized to comment, said several top executives have been let go. They include senior vice president of programming María Badillo, the Mexico-born executive who joined Sorpresa in 2007. She was named to Multichannel News's "40 Under 40" list of executives in 2008. Badillo was not available for comment.

Juniper is said to be exploring several financing and strategic alternatives, including the sale of Sorpresa, the TV network and digital community launched in 2003 and carried by several U.S. MSOs.

In an April 16 statement, the company said it based the decision on the "current challenging capital market environment and capital constraints." A few days later, it also announced that it "deregistered" its securities before the Securities and Exchange Commission, citing the "significant cost, in both time and money, of compliance requirements attendant to its registration."

Sorpresa logoJuniper reported a net loss of $16,8 million for the year ended December 2008, compared to a net loss of $6.3 million the previous year. The increased loss, said the company, was attributable to impairment charges of approximately $7 million, an increase in operating costs of services and a decline in interest income.

Sorpresa, which debuted in March 2003, is currently available in over 1 million homes and is carried by Cablevision Systems, Charter Communications, Comcast, the National Cable Telecommunications Cooperative, Cox Communications, Time Warner Cable, Verizon Communications and in Puerto Rico on Liberty Cablevision, Choice Cable TV and OneLink.
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