Cable Curtailers Inclined To Watch Net Video On TV: Survey
Pew Survey Finds Consumers Who Cut or Cancel Pay TV More Likely to Connect PC To Television
Todd Spangler -- Multichannel News, 7/29/2009 5:45:51 PM
Americans who have cut back or canceled pay-TV service are more likely to have "rerouted" online video to TV screens than the general population, according to a survey by the Pew Research Center's Internet & American Life Project.
Overall, about 35% of Internet users have watched TV shows or movies online. Of that group, 23% said they have connected their PC to a TV set to watch it on a bigger screen (which amounts to about 8% of all Internet users).
But among consumers who said they have canceled or cut back pay-TV, 32% have connected their computer to their televisions to watch Internet video. According to the Pew April survey, 22% of U.S. adults said they have dropped or cut back TV service in the last 12 months.
"As Internet users become accustomed to regular on-demand video viewing online, many are choosing to watch from the comfort of their couch," Pew Internet senior research specialist Mary Madden wrote in a report released Wednesday.
The report is available here.
Younger adults are far more likely to watch Internet video, Pew found: 61% of Internet users 18 to 29 watch TV shows and movies online, versus 32% of those 30 to 49, 22% of those 50 to 64, and 11% of those 65 and older.
According to the survey, 62% of adult Internet users in April 2009 said they watched clips on video-sharing sites, up from 33% in December 2006.
The report is based on data from telephone interviews conducted by Princeton Survey Research International between March 26 and April 19, 2009, among a sample of 2,253 adults 18 and older. Overall margin of error is plus or minus 2.4 percentage points.
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