Little More Than 1 million Homes Remain Without Set, Converter Box, Cable, Satellite
John Eggerton -- Multichannel News, 7/30/2009 1:59:20 PM
Nielsen says that 98.9% of U.S. homes are able to receive a digital TV signal.
That is up 229,000 homes and 1.3 million since the June 12 switch-over to digital broadcasting.
That leaves 1.1% or a little over a million homes still without a DTV set or DTV-to analog converter box or cable or satellite service.
Nielsen has even begun expressing it as that "glass-mostly-full" readiness figure. In previous announcements, it had led with the percentage of unready, rather than ready, homes.
At last look, converter boxes were still being applied for at about 35,000 a day, though on average only a little over half were actually being redeemed, so that unreadiness number continues to drop.
Among the takeaways from Nielsen's latest figures is that income remains a factor in DTV uptake. More than half (54%) of the still-unready homes make less than $25,000 a year.
And while broadband is becoming a growing destination for video, most of the DTV unready homes don't have that as an alternative. That's because 60.7% of those homes don't have Internet access, according to the ratings company.
Akamai has created a digital operating environment for the Web. Our global platform of thousands of specially-equipped servers helps the Internet withstand the crush of daily requests for rich, dynamic, and interactive content, transactions, and...
more
ESPN, Inc. is the world's leading multinational, multimedia sports entertainment company featuring a portfolio of over 50 multimedia sports assets. The company is comprised of six domestic television networks (ESPN, ESPN2, ESPN Classic, ESPNEWS...
more
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from...
more
VDS provides broadcast graphics automation systems which are used in fully automated sports, news and financial graphics channels. VDS automation infrastructure products provide management of graphic and audio assets and automated generation of...
more
Created from the merger between Anystream and Voxant Media, Grab Networks offers a comprehensive video operating system and syndication network for profitably publishing video anywhere on the Internet. The system automatically manages, transcodes...
more
The Association of Cable Communicators headed
west from Washington, D.C., to Denver as its 2009 Forum and Beacon Awards ceremony became
part of Cable Connections-Fall festivities.
HBO Sports senior vice president Mark Taffet discusses the PPV performance prospects for the Sept. 19 Floyd Mayweather Jr.-Juan Manuel Marquez boxing event as well as the network's PPV fight schedule for the rest of the year during a recent interview with Multichannel News.
