RCN Adds Mun2 To Its Carriage Roster
Op Strikes Deal With NBCU To Coincide With Coverage Of Mexico-U.S. World Cup Qualifier Aug 12
Mike Reynolds -- Multichannel News, 8/10/2009 3:10:05 PM
NBC Universal has reached a deal with RCN to launch mun2, its bicultural lifestyle service aimed at Latinos 18 to 34.
Under the deal, terms of which were not disclosed, RCN will make mun2, which currently counts some 32 million subscribers, available to its subscribers on its Signature (expanded basic) level of service in New York, Philadelphia, Boston, Washington, D.C. and Chicago markets, as well as its Digital Vision (digital basic) package in the Lehigh Valley market.
The network will also be a part of its RCN's MiVisión Plus, which currently provides 30 Hispanic-oriented channels for $22.95 monthly, and its MiVisión Lite offering, priced at $12 per month.
The rollouts will come in time for mun2's presentation of the World Cup Qualifier between the United States and Mexico at 3:55 p.m. on Aug. 12. The game, Rumbo Al Mundial - Mexico vs. U.S.A. from Azteca Stadium in Mexico City, marks mun2's first-ever major sports telecast. The network is the exclusive English-language rights-holder of the contest in the States. The match will be simulcast in Spanish on broadcast brethren Telemundo.
"NBC Universal is thrilled that mun2, Telemundo's Latino youth cable network, is now part of RCN's lineup in these key markets," said Mary Murano, executive vice resident, TV Networks Distribution, NBC Universal, in announcing the pact. "This significant distribution through RCN demonstrates the momentum of mun2 and the need to better serve bi-cultural Latino youths."
Noted RCN senior vice president strategic external affairs and programming Richard Ramlall: "RCN prides itself in being an industry leader in delivering Hispanic-oriented programming that addresses the diverse heritage, culture and strong sense of family within the Latino community. For that reason, we are pleased to add mun2 to our lineup and also excited to be making the USA vs. Mexico World Cup Qualifier match available to our subscribers."
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