DirecTV's The 101 Network Lines Up Farm Aid Oct. 4
Satellite Provider's Entertainment Channel Will Air Charity Event In HD
Mike Reynolds -- Multichannel News, 8/31/2009 3:11:32 PM
DirecTV's The 101 Network will be the exclusive home for Farm Aid for the second straight year.
The show, headlined Oct. 4 by Farm Aid board members Willie Nelson, Neil Young, John at the Verizon Wireless Amphitheater in Maryland Heights, Mo., will air live and in high-definition on DirecTV's exclusive entertainment network. The charity event also will feature Jason Mraz, Wilco, Jamey Johnson and Phosphorescent, plus other acts to be announced.
The six-hour broadcast will be filmed entirely in the enhanced format and air in 5.1 surround sound. Like last year, DirecTV will create four original one-hour specials featuring performances from Farm Aid 2009, which will air on The 101 Network as part of the DirecTV Concert Series.
"We are delighted to be a part of Farm Aid 2009 and once again offer our viewers front row seats to this year's benefit concert," said Patty Ishimoto, vice president of DirecTV Entertainment and general manager of The 101 Network, in a statement. "Farm Aid 2009 is an important part of our music repertoire on The 101 Network, as we bring viewers exclusive concert events that can't be seen anywhere else, compliments of DirecTV."
The concert event, will celebrate music, family farmers and good food, and will again feature Homegrown concessions: family-farm identified, local and organic foods. Farm Aid is a nonprofit organization that has raised nearly $36 million to promote a strong and resilient family farm system of agriculture.
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