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ABC Leases HD Production Facilities at Andrita

Will Originate ‘All My Children' From January

by George Winslow -- Multichannel News, 9/9/2009 4:01:43 PM

ABC Daytime has inked a long-term agreement with the Andrita Media Center in Los Angeles that will allow the broadcaster to begin producing its daytime soap All My Children in HDTV in January of 2010.

ABC LogoUnder the agreement, ABC has leased the 18,000-square-foot Andrita Stage 1; the 10,000-square-foot Andrita Stage 2; a variety of camera and production facilities; and production and dressing-room offices, according to Bill Tillson, president and chief operating officer of Andrita owner Broadcast Facilities Inc.

The production of All My Children will be done in 1080i and delivered to ABC in 720p in the D5 format. For the production, Andrita will supply all of the engineering-support staff and ABC will bring in all the crew, including camera operators and editors, Tillson said.

Andrita's HD infrastructure, the facilities' long experience in high-definition production and its size were major factors in ABC's decision.

The Andrita facility was originally built by Playboy with a standard-definition infrastructure and then upgraded to HD when it was acquired by BFI.

"We upgraded the facility over four years ago to provide product for [the defunct] Voom [suite of HD networks], so we were one of the early adopters of HD," Tillson said. "We've been fully HD, both in transmission production and post production, for almost five years."

Sound-stage and facility size were also important in the deal.

"One of things that was very appealing to ABC was that we have been able to give them 28,000 square feet of contiguous production space," Tillson said. "It is a lot more space than they had in the past. That will allow them to keep most, if not all, of their sets standing at any one time so they won't have to interrupt production to reset or bring back sets."

The Andrita 1 and 2 stages comes with multiple Sony HD cameras that will allow All My Children to be produced with five cameras in 1080i. Other equipment includes Sony HDCam recorders, Sony digital Betacam recorders, 4-Channel Sony MAV 55 video servers, the WinCue teleprompter system and ETC Lighting Control position from the Production Control Room.

The upgraded HD Andrita facilities won't require any "material upgrades," but BFI will be rebuilding the production offices and dressing rooms and will be outfitting two edit bays and two sound rooms to their specifications, noted chief technology officer Tom Mikkelsen. It will also be upgrading the monitor wall to all-LCD displays.

Daytime television has been among the last daypart to move to high-definition production and the switchover illustrates how most shows are now being produced in HD.

"When 25% to 30% of the population has a robust bouquet of HD channels, most broadcasters have reached the decision that they can't afford to miss that population," Tillson said. "Over the last 12 to 18 months, we've gone from maybe a 50/50 split between standard-definition and high-definition productions, but now we are seeing virtually everyone shooting in HD."

Besides the production facilities being leased by ABC, Andrita's other production stage is occupied by GSN.

The facility provides a wide range of origination and digital media services. Twenty-four networks, including such programmers as MGM HD, Hallmark Movie Channel HD and Tennis Channel HD, originate at Andrita; Tillson expects to add six more networks in upcoming months.
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