Estrella TV Shoots for the Stars
Owner Liberman Launches Its National Network
by Laura Martinez -- Multichannel News, 9/16/2009 3:56:58 PM
The same day Jay Leno launched his primetime NBC TV talk show, a Spanish-language network made its national debut: After securing coverage in 69% of U.S. Hispanic households, Liberman Broadcasting Media this week officially launched Estrella TV as a national network in hopes to compete head to head with Univision and Telemundo for the coveted audience and ad dollars.
Estrella TV, which offers a mix of variety, family contests and reality shows, has a strategy in place to leverage the over 5,000 hours of original programming hailing from its California studios.
At launch, coverage was secured via 17 affiliates and seven owned-and-operated stations in major Hispanic markets, although the company is still negotiating deals in Chicago, Washington D.C. and Philadelphia.
In its latest affiliation agreement, this month LBI signed a multicast deal with WPIX-TV in New York, the Tribune Broadcasting-owned flagship of The CW. Starting Oct. 1, WPIX will carry Estrella on channel 11.2.
WPIX also carries LATV on a digital multicast basis.Estrella TV Secures Multicast Deal in Fla.
04/21/2009Hispanic Networks Weigh Upfront Options
03/21/2009Liberman Readies Launch of Estrella TV
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