Hallmark Looks To Cast Celebrities In Positive Light With New Blog
CelebrityGoodLife.com Focuses On Good Deeds From The Rich And Famous
MCN Staff -- Multichannel News, 9/23/2009 6:47:00 AM
To provide a forum for reprehensible celebrity behavior -- think Serena Williams at the U.S. Open or Kanye West at the 2009 MTV Video Music Awards - Hallmark Channel is launching a feel-good blog for the famous. The family-friendly network will debut www.CelebrityGoodLife.com, whose mission statement is "clean up the red carpet." Whether the news is love and marriage, children, chivalry, dream home, dream vacation, enlightenment or altruism, the site will put deserving entertainers in a positive light.
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The Association of Cable Communicators headed
west from Washington, D.C., to Denver as its 2009 Forum and Beacon Awards ceremony became
part of Cable Connections-Fall festivities.
HBO Sports senior vice president Mark Taffet discusses the PPV performance prospects for the Sept. 19 Floyd Mayweather Jr.-Juan Manuel Marquez boxing event as well as the network's PPV fight schedule for the rest of the year during a recent interview with Multichannel News.
