Hallmark Looks To Cast Celebrities In Positive Light With New Blog

CelebrityGoodLife.com Focuses On Good Deeds From The Rich And Famous

MCN Staff -- Multichannel News, 9/23/2009 6:47:00 AM

To provide a forum for reprehensible celebrity behavior -- think Serena Williams at the U.S. Open or Kanye West at the 2009 MTV Video Music Awards - Hallmark Channel is launching a feel-good blog for the famous.
The family-friendly network will debut www.CelebrityGoodLife.com, whose mission statement is "clean up the red carpet."
Whether the news is love and marriage, children, chivalry, dream home, dream vacation, enlightenment or altruism, the site will put deserving entertainers in a positive light.