CNN Charges Up an iPhone Application
by Todd Spangler -- Multichannel News, 10/5/2009 2:00:00 AM
Atlanta — CNN.com may be free to access, but the news network will charge $1.99 for an iPhone application that provides a “visually-driven experience” for news junkies.
CNN also is selling premium ad space for the iPhone app, with launch advertisers Chevron and Lexus. The app is available in the U.S. from Apple’s App Store.
In addition to headlines, video and photos, CNN’s iPhone app features localization and personalization tools, including local news, weather and traffic based on a user’s actual or selected location.
The app also lets users access CNN’s iReport.com to browse user-generated content — or upload their own photos and videos with the iPhone 3GS — as well as “follow” a story or topic with updates automatically pushed to the device.
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