Imus Debut Boosts Fox Business Network
Morning Show Averaged 148,000 viewers During First Week
Alex Weprin (Broadcasting & Cable) -- Multichannel News, 10/13/2009 6:23:00 PM
Don Imus' return to the cable news airwaves after a stint on RFD-TV immediately boosted the ratings of his new home Fox Business Network.
Imus in the Morning averaged a .2 rating and 148,000 viewers P2+ in its 6-9 a.m. timeslot for the week of October 5-9.
That was good enough to just beat CNBC's Squawk Box, which averaged 145,000 viewers P2+.
Imus premiered on FBN Oct. 5 to 177,000 total viewers, and had a day-to-day retention rate of 75%.
A spokesperson for FBN would neither confirm nor deny the numbers, as the network is not publicly rated by Nielsen.
Read the complete story at B&C here.
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