HBO Sports Revs Up '24/7' Series For NASCAR's Johnson
Series To Follow Racing Champion As He Prepares for The Daytona 500
Thomas Umstead -- Multichannel News, 10/15/2009 2:32:39 PM
HBO Sports will move its 24/7 reality franchise from the boxing ring to the racetrack in January as it follows NASCAR Sprint Cup Series champion Jimmy Johnson's preparation for the Daytona 500.
The four-part series, 24/7 Jimmie Johnson: Race To Daytona will chronicle Johnson and his team as they prepare for the biggest race on the NASCAR circuit, according to HBO officials. The series will debut Jan. 26, with subsequent episodes airing on consecutive Tuesdays leading up to the event.
The series marks the first time HBO has used the 24/7 documentary franchise for a sport outside of boxing. The network has aired six 24/7 boxing shows -- all leading into major PPV boxing events -- and will debut its seventh, 24/7 Pacquaio/Cotto -- on Oct. 24 to promote the Nov. 9 Manny Pacquiao-Miquel Cotto PPV fight.
"Taking our reality series 24/7 behind the scenes in the world of NASCAR is like a dream come true," said Ross Greenburg, president of HBO Sports. "The 24/7 franchise thrives on larger-than-life personalities, engaging storylines and unrestricted access. With Jimmie Johnson and his Hendrick Motorsports team, we have all of those ingredients, and more. We look forward to presenting a compelling television program that takes race fans deeper inside NASCAR than they've ever been before."
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