CTAM Summit 2009: Expectations Climb
CTAM Has 1,894 Signups -- Below Boston But Above '09 Goal
by Kent Gibbons -- Multichannel News, 10/24/2009 8:30:52 PM
Denver —
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Cable Connection-Fall is off to a strong start: the CTAM Summit had 1,894 people registered on the eve of the Oct. 25 to 27 conference, well above the initial goal of 1,600 attendees.
That would be 13% down from the Boston conference last year. But the recession, travel cutbacks and industry consolidation depressed expectations. "We're thrilled," CTAM CEO Char Beales said here Saturday. "The last couple of weeks we've seen steady increases. I think it says something about the health of the business coming back. People are confident, business is getting better and the power of getting together is pretty important to people." (See her column, page 2.)
Incremental, walk-up traffic is hard to predict, she said. Recent signups have been from programmers and vendors mostly: cost-conscious cable operators signed up early for discounts, Beales said.Talkback
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