CTAM Summit 2009: Showtime, Time Warner Cable Lead Mark Awards
A&E Garners Top Of The Mark Honor For Campaign Behind 'The Andromeda Strain'
MCN Staff -- Multichannel News, 10/28/2009 11:32:45 AM
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Showtime Networks, Inc. and Time Warner Cable were the big winners among the content providers and cable companies with the Mark Awards, while A&E took top honors for its marketing behind miniseries The Andromeda Strain.
Among the content providers, Showtime Networks Inc. received the most honors, winning a total of 38 Mark Awards - 14 gold, 15 silver and nine bronze. The premimun network was followed by Fox Cable Networks with 24 - five gold, 10 silver and nine bronze.
Moreover, the National Geographic Channel broke a record established in 1998 by the Discovery Channel for a single, basic-cable network, winning 16 awards.
Time Warner Cable won the most Mark Awards among the cable companies with 16 - six gold, seven silver and three bronze. Cox Communications was second with 11 - three gold, five silver and three bronze.
The Top of the Mark Award for the highest-scoring campaign went to A&E for its marketing of The Andromeda Strain. This work underscored A&E's high-quality scripted dramas and coincided with the launch of the network's then-new positioning, "Real Life. Drama."
The premier competition for recognizing marketing excellence in cable and broadband, the Mark Awards honor outstanding achievements in strategic marketing, and shine the spotlight on the creators of the work.
This year, nearly 1,000 marketing efforts were submitted to be reviewed by cable's top marketers. After two rounds of judging in the first half of 2009, the winners were announced at the Mark Awards ceremony at the CTAM Summit in Denver on Oct. 26.
Multichannel News will detail the winners in its Nov. 2 issue.
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