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Gospel Music Channel Plans HD Channel Launch On Black Friday

Network Expects To Sign Affiliates Before Nov. 27 Bow

Mike Reynolds -- Multichannel News, 11/2/2009 3:56:32 PM

The day after Thanksgiving won't be black for Gospel Music Channel, which plans to launch its high-definition channel that day.

GMC HD is slated to bow on Friday, Nov. 27 at 8 p.m. with the world high-definition premiere of the inspirational film Facing the Giants, followed by the exclusive world premiere of a new original concert featuring Switchfoot.
Gospel Music, which celebrated its fifth birthday on Oct. 30, counts some 45 million cable, satellite and telco subscribers.
"Like sports, no other genre of programming benefits as much from the high definition experience as music," said GMC founder and president Charles Humbard in a statement. "We have been aggressively producing original content and acquiring programming in high-def for quite some time in preparation for GMC HD. Affiliates and viewers have been asking for GMC in high-definition and the right time has come to provide it. We expect to announce affiliation agreements in time for the launch."

Facing the Giants is an action drama about a Christian high school football coach who uses his undying faith to battle the giants of fear and failure. The movie's soundtrack includes artists who are regularly featured on GMC, including Casting Crowns, Third Day and Bebo Norman. Casting Crowns singer and songwriter Mark Hall will serve as host of the exclusive presentation. Switchfoot then takes the GMC HD stage at 10 p.m. as the top-selling alternative rock band known for their energetic live shows is captured in a rare, intimate show produced as part of the network's signature music series, Revealed.

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