WWE To Tap Out One PPV Event In 2010
Drops PPV Event Offerings to 13 and Increases Retail Price On Others
by R. Thomas Umstead -- Multichannel News, 11/6/2009 5:58:51 PM
Adjusting to the still struggling economy and maturation of the pay-per-view event business, World Wrestling Entertainment will eliminate one of its 14 annual pay-per-view events and will pin a $5 price increase on its remaining monthly PPV shows, according to WWE officials.
The WWE, which has been a staple of the PPV event category since the late 1980s, will eliminate one of its $39.95 PPV events in 2010 -- most likely its June entry -- and increase the cost of its remaining shows to $44.95, said a WWE spokesperson.
Rey Mysterio will be in a WWE event next month
The wrestling outfit's signature PPV event, Wrestlemania, will keep its current price point at $54.95.
The spokesperson said the PPV changes will allow the company to focus on making its PPV product more appealing and attractive to consumers in a competitive PPV event environment amid a sluggish economy.
The WWE will also look to change the name of several of its PPV shows to create more themed events such as next month's WWE TLC: Table, Ladders and Chairs show.
The brands for the network's four major PPV events -- Wrestlemania, Royal Rumble, Survivor Series and SummerSlam -- will remain intact.
The company hinted at such changes this past summer as it looked to find ways to boost PPV buys.
"We're looking at building long term growth and focusing on providing value to our customers," said the spokesperson.
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WWE has lost its mind. To think that the vast majority of their PPVs are worth more than $29.95 is just silly and that is reflected in the downward trend of buys. To respond to that by jacking up the price means that in our household we'll be looking for a cheaper wrestling promotion (Hello, TNA)...
Patrick McQuillan - 11/7/2009 8:34:54 PM EST -
They should ditch about 4 events. They water down what they do and run story lines in the ground with all the pay per view. I don't order any of them anyway
brian - 11/6/2009 11:36:29 PM EST -
It's already been confirmed that it will be one of the June PPVs in the calendar they released about two weeks ago. Now if they'd get rid of the useless extra October PPV that was created because of the failure that was "brand exclusive" PPVs a while back
Kyle - 11/6/2009 9:34:19 PM EST
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