Talkback
by Staff -- Multichannel News, 11/9/2009 2:00:00 AM
The Boat’s Leaving
(RE: “CTAM Summit 2009: Don’t Miss the Boat on Social Media, Panel Warns,” Nov. 4): Actually, I attended the panel and found that it was informative, but lacked real cable case studies that were relevant to the audience. What also was missing is that CTAM had made an announcement that they have entered into to the social media space in support of the 2009 Summit to increase registration, increase awareness of the organization as well as engage their current members. My company, Savvy Strategy, provided CTAM with the social media analysis and strategy for the 2009 Summit.
What I think most companies in this space miss is the opportunity to engage in both a B2B and a B2C initiative … and that it takes dedicated resources, time, money and commitment. It’s not a one-time promotion, but rather a long-term engagement with results of a positive ROI in terms of monetization, brand awareness, brand loyalty and exponential word-of-mouth marketing influence. And, you must have a plan in place to engage your audience to create community.
I was also very surprised by the lack of Tweeters attending the Summit and hope that the cable industry, and the individuals who make up the industry, quickly embrace the medium and seek out experts who can lead the way for their initiatives.
Sheryl Victor Levy, marketing consultant, SavvyStrategy.com, New York
Can’t Always Get What You Need
(RE: “WGAE: Internet as Primary News Source Threatens Quality, Jobs,” Oct. 30): Free market. Why is our government messing Communist-style in the free market? If the traditional news media fails because the people demand (remember supply and demand) gossip and trivia, then so be it.
That’s what we wanted. And yes, it’s sad. but guess what — my local paper is just as gossipy and factually lacking as most Internet sites. And has been since long before the Internet.
Mark Uhde, Kalispell, Mont.
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