ESPN Tallies Cable's Second Most-Watched Telecast In 2009
Over 16 Million Tune In Steelers-Broncos On 'MNF'
Mike Reynolds -- Multichannel News, 11/10/2009 6:40:46 PM
ESPN's coverage of the Pittsburgh Steelers' 28-10 win over the Denver Broncos last night tackled the second-most viewers on cable this year.
The Nov. 9 Monday Night Football matchup averaged an 11.5 rating, 11.4 million households and just over 16 million watchers. The contest trailed only the Oct. 5 Green Bay at Minnesota telecast, which averaged 21.8 million viewers, the most in cable history.
According to ESPN officials, Pittsburgh-Denver ranks as the fifth most-viewed cablecast of all time, relative to households, exclusive of breaking news. As it has each week this season, MNF led all the night's programs -- broadcast or cable -- among all key male demos and persons 18 to 34, according to ESPN officials.
Through nine weeks (10 games) of the NFL season, ESPN's MNF averaged a 10.6 rating, 10.5 million households and almost 14.6 million watchers, gains of 16%, 17% and 18%, respectively, from last season.
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The Association of Cable Communicators headed
west from Washington, D.C., to Denver as its 2009 Forum and Beacon Awards ceremony became
part of Cable Connections-Fall festivities.
HBO Sports senior vice president Mark Taffet discusses the PPV performance prospects for the Sept. 19 Floyd Mayweather Jr.-Juan Manuel Marquez boxing event as well as the network's PPV fight schedule for the rest of the year during a recent interview with Multichannel News.
