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WE tv Talks GuySpeak

Network Launches Site to Help Women Understand the Opposite Sex

by MCN Staff -- Multichannel News, 11/12/2009 3:28:33 PM

WE tv has launched GuySpeak.com, an interactive forum for women to have their questions about the opposite sex answered by real men.

Six dedicated bloggers will answer women's questions on everything from relationships and romance to family and fitness, providing their honest and often no-holds-barred opinions. The site was designed by WE tv's in-house digital and emerging media team in conjunction with Plasticmind Design.

The centerpiece of GuySpeak.com is a Q&A style format where users receive answers to their questions on everything from dating, relationships and sex to pop culture, news, family, food & fitness, style and work. The questions are answered by one of six GuySpeak.com bloggers (a.k.a. The Guys) who each represent a distinct male persona: Chic Geek, Funny Guy, Girls' BFF, Mystery Man, Reformed Player and Wise-Ass.

The bloggers are men with an established online presence who were invited to participate because of their unique perspectives and humorous takes on each of the site's topics.

The Guys will make regular blog postings to the site, commenting on news and events relevant to women. The site will also feature a user-generated GuySpeak dictionary, providing the real meaning behind popular male jargon.

Digital marketing buys for the site will be on women-centric sites Instyle.com, Match.com and HollywoodLife.com, as well as Facebook. On Monday (Nov. 16), GuySpeak.com will take over the homepage of PerezHilton.com through interactive banner ads and creative elements. The new site will also be supported by WE tv and Wedding Central on-air and online.

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