Talkback
-- Multichannel News, 11/16/2009 2:00:00 AM
A Youth Vote for iTunes
(RE: “Networks Not Biting Yet on Apple’s SVOD Pitch,” Nov. 7): Apple’s Internet video subscription idea could be pretty important for the younger set of cable/satellite TV subscribers. People 25 and younger grew up on laptops and might well drop their monthly $60 cable/satellite subscription for a $30 laptop-based TV subscription. I wonder if cable operators will lean on the content companies not to let Apple into the subscription TV business in a way that could do some real damage to traditional cable TV business. In fact, wouldn’t such pressure perhaps violate antitrust laws?
Bruce Hurst, Salt Lake City
Subscriptions Solve DRM
(RE: “Networks Not Biting Yet on Apple’s SVOD Pitch,” Nov. 7): I’ll be in line to buy an iTunes subscription. Music, I’d rather own, but TV shows are watch-once (for most people). The skittish networks are missing an opportunity for much bigger revenue than they get on the per-show rentals. Took a long time for the music industry to understand this and dump the DRM. The DRM on TV shows is no big deal with a subscription model.
C. Smith, Minneapolis
No related content found.
VIEW ALL GALLERIES
