Liberty Sports Rebrands As DirecTV Sports Networks
Liberty Transaction Triggers New Name For Group FSN NW, Pittsburgh, Rocky Mountain
Mike Reynolds -- Multichannel News, 11/20/2009 3:18:48 PM
With the completion of the split-off transaction from Liberty Media Corp. combining DirecTV Group and Liberty Entertainment, Inc., Liberty Sports has been rebranded as DirecTV Sports Networks.
The subsidiary of DirecTV comprises a trio of regional sports networks: FSN Northwest, FSN Pittsburgh and FSN Rocky Mountain (and sub-region FSN Utah).
Together, the three RSNS have a combined reach more than 8.5 million viewers across 17 states and own exclusive programming and distribution partnerships with more than 25 teams and conferences.
DirecTV Sports Networks will continue to be led by president and CEO Mark Shuken. At this time, the networks' brand will continue as FSN and the existing programming, team partnerships and distribution agreements remain intact.
"It is a tremendous opportunity for our company to become a part of the DirecTV family, a business that obviously values the popularity and passion of sports television and endeavors to constantly improve the viewer experience," said Shuken, who reports to executive vice president of DirecTV Entertainment Eric Shanks, in a statement. "Through our efforts to build integrated, long-term team partnerships and innovative sports content we have positioned ourselves to take full advantage of the opportunities afforded by DIRECTV and will strive through creativity and innovation to provide significant asset value to the company."
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