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Syfy's 'Alice': Not Exactly A Nielsen Wonderland

Reimagining of Carroll's Tale Didn't Match 'Tin Man's Rating Prowess

Mike Reynolds -- Multichannel News, 12/8/2009 6:38:00 PM

Although it did easily surpass the service's season averages from 9 p.m. to 11 p.m., Alice, Syfy's reimagining of Alice in Wonderland, fell well short of the performance of the 2007 miniseries Tin Man. That modern-day version of The Wizard of Oz was the network's best ever miniseries.
For its two-night premiere on Dec. 6 and 7, Alice averaged 2.3 million watchers, according to Nielsen data. That total included some 1.3 million persons 18 to 49 and 1.2 million adults 25 to 54, according to network officials.
Those numbers fell well short of Tin Man, which averaged 5.3 million viewers during its Dec. 2-4, 2008 premiere. Tin Man, which topped Steven Spielberg Presents Taken and Frank Herbert's Dune as predecessor Sci Fi's best miniseries, also averaged a 3.6 household rating, 3.4 million households and 2.9 million adults 25 to 54 and 2.7 million adults 18 to 49, respectively.

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