Technicolor Officially Taps Gudorf To Run Digital Content Unit

Greg Gudorf, Peter Lee To Launch New Integrated Digital Content Distribution Business

Todd Spangler -- Multichannel News, 12/16/2009 10:59:55 AM

Thomson's Technicolor division on Wednesday officially announced the hiring of Greg Gudorf -- previously CEO of Paul Allen's Digeo -- to run a newly created business unit focused on integrated digital content delivery and device management, as Multichannel News first reported last week.
Technicolor is not disclosing much about the new business venture at this point, except to say it will be "focused on the convergence of content, cloud-based applications and a variety of devices for use at home and on-the-go."
Gudorf joined Technicolor on Nov. 9 following cable-equipment vendor Arris' acquisition of Digeo, which developed high-end DVR and media-sharing services.
Also joining Gudorf will be Peter Lee, formerly Walt Disney Co.'s vice president of business development for new technology, who will serve as executive vice president of technology and strategy for the new Technicolor business unit. Both will be based in Technicolor's Burbank, Calif., offices.
In an interview last week with Multichannel News, Gudorf said Technicolor will provide more details of the new business venture in 2010, adding, "It's a space I know well from my Sony background."
At Sony Electronics, Gudorf was responsible for launching Passage, technology aimed at cable providers to enable multiple conditional-access systems that never attained commercial success. He also led product development for one of the first HD cable-ready DVRs and worked with the Cablevision Systems team that developed and deployed the cable set-top boxes sold at retail. In addition, he served as Sony's vice president of TV marketing and led the development and launch of the company's sonystyle.com e-commerce portal.
Lee most recently was CEO of Channel M, a producer of content for in-store retail video networks based in Sherman Oaks, Calif. In addition to working for Disney, he also has held senior-level positions at Fox, GeoVideo Networks, Hitplay Media, IBM and MyPotential, a "well-being company" backed by Deepak Chopra.