AARP Preps Latino-Focused Show

Offering Will Target Spanish-Speaking Seniors

by Laura Martinez -- Multichannel News, 12/16/2009 11:13:22 AM

AARP Broadcast, the TV and radio arm of the AARP, this month shot the pilot of what is expected to become its first-ever Spanish-language television show.

Viva su Segunda Juventud will be hosted by a pair of renowned female TV personalities. A pilot was shot Dec. 11 at the Newseum in Washington, D.C.

An AARP spokeswoman declined to divulge further details on the show, including potential distribution partners. But according to an open call to the audience, Viva su Segunda Juventud will be hosted by Mayta Prida and Denisse Oller, as well as the editor of AARP Segunda Juventud magazine, Gabriela Zabalúa-Goddard. The half-hour program will include news, current topics, health and finance targeting Hispanic seniors.

AARP Broadcast currently produces two half-hour programs, My Generation and Inside "E" Street, which are distributed nationally through syndication. The shows, which aired on Retirement Living TV in 2009, will be distributed to public TV stations by Maryland Public Television starting in 2010.