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ESPN.com Launches Locally In Los Angeles

Site Joins Sports Programmer's Local Network Serving Boston, Chicago, Dallas

Mike Reynolds -- Multichannel News, 12/21/2009 9:41:00 AM

ESPN has launched the latest in growing network of local Web sites, this time in Los Angeles.
ESPNLosAngeles.com presents exclusive, original content, content from local contributors, and original locally relevant content created from ESPN's multiple platforms, branded programming and award-winning contributors.
The site, which also features local content on the homepage from KABC-TV, as well as The Huffington Post Lost Angeles, via a syndication agreement, is headed by managing editor Eric Neel, an eight-year veteran of ESPN and ESPN The Magazine, and previously one of the founding editors of the late-1990s sports site Sports Jones, which was acquired by ESPN.com in 2001. Neel is an award-winning writer and reporter who has covered the Los Angeles sports scene since 2001, including the Dodgers, Angels, Lakers and Clippers. Neel also has been a regular contributor to ESPN's sports talk show Rome Is Burning.
ESPN has launched market specific sites in Chicago, Boston and Dallas, and is looking to roll out similar online areas in New York and other markets.
"Today marks a starting point, not a culmination. ESPNLosAngeles.com will grow and evolve over the coming months and years, based on what the fans of greater Los Angeles sports tell us they want," said Jim Pastor, senior vice president and general manager, ESPN Local, in a statement. "We began this ESPN Local initiative just nine months ago in Chicago, thinking that there was more that we could be doing to serve the passions of local sports fans in a multimedia way. We've carefully assembled a team of authentic L.A. voices whose experiences make them the ideal choice for serving L.A. sports fans and their teams."

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