YES Wins, YES Wins
Yankees' Service Is Most-Watched RSN For Seventh Straight Year In Total Day, Also Tops In Primetime In 2009
Mike Reynolds -- Multichannel News, 1/13/2010 11:48:28 AM
The New York Yankees won their 27th World Series title in 2009 and YES marked its seventh consecutive year as the most-watched regional sports network in total day, while also donning that crown in primetime.
YES, the TV home of the Bronx Bombers and the National Basketball Association's New Jersey Nets, notched a 13.9% primetime rise to 82,000 TV households in the New York DMA in 2009 (Dec. 29, 2008 through Dec. 27, 2009), up from 72,000 in 2008, according to Nielsen data.
Gauged across total day (Monday through Sunday from 6 a.m. to 2 a.m.), YES, in running its daypart-winning skein to seven years, scored 10.3% amelioration to 32,000 households last year, from 29,000 in 2008.
In both measures,YES outpaced NESN, the cable TV home of Yankees' nemesis the Boston Red Sox, as well as the National Hockey League's Boston Bruins. YES officials, citing Nielsen data, said NESN averaged 76,000 households in primetime and 24,000 in total day during 2009 in the Boston DMA.
YES officials also noted that the RSN experienced year-over-year increases in both primetime and in total day among men 18+, guys18 to 49 and males 25 to 54.
Within the New York area, YES's primetime mark was the tops in TV sports, edging ESPN's 81,000 TV households and the combined 80,000 average of SNY and MSG, according to officials at the RSN. In total day, YES officials said the service outperformed the trio of SNY, MSG and MSG+, which together had 30,000 households.
Not surprisingly, YES's Yankees telecast led the way. The club's game averaged a 4.62 household rating, up 9.5% from 2008, to rank as the RSN's second-best mark with the club, behind a 4.69 average during the 2007 season.
YES's primetime Yankees telecasts ranked first in the New York DMA on 42 of 45 straight game nights in such demos as men18+, 18-49 and 25-54, as well as adults 18 to 49 and 25 to 54.
The network's Yankees post-game show ratings jumped 7% year-over-year, while Yankees Batting Practice Today ratings improved by a third.
Elsewhere, the network rang up gains with simulcasts of Mike'd Up: Francesa on the FAN, as well as the radio star's
Football Sunday with Mike Francesa show during the pro football season.
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