ComStar Hires Exec to Oversee Program Fund
ALN, FamilyNet Parent Names Ryland Reed EVP of Business Development
by Kent Gibbons -- Multichannel News, 1/14/2010 4:55:23 PM
The parent company of AmericanLife TV Network and FamilyNet TV said it hired a veteran asset manager and investment banker, Ryland Reed, as executive vice president of business development, tasked with overseeing a planned $50 million fund to produce original programming.
Ryland Reed of Comstar MediaReed has more than 15 years in private equity banking, retail banking, sales & marketing, and operational management. Before ComStar he was VP and financial adviser for Bernstein Global Wealth Management, where he served for three years.
ComStar CEO Chris Wyatt said the company would choose an investment bank to underwrite the fund soon and that it could be backing original productions "before the summer." The networks will be announcing plans for new scripted and reality shows soon, he said.
"Starting in a couple of weeks we're going to be announcing some pretty big names, and these will be A players," Wyatt said. "For a cable network of this size i think you're going to find original programming that's quite surprising." FamilyNet has about 10 million cable subscribers (and 16 million homes in range of broadcast affiliates) while ALN has 12 million. Wyatt has talked about combining the two networks at some point.
Wyatt and Dr. Robert A. Schuller founded the ComStar Media Fund in 2008, which acquired ALN and FamilyNet last year and plans to make more media acquisitions, according to Wyatt.
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