Gotham Lands Hispanic Creative Duties for OK Cable

New York Shop to Handle Tri-State Consortium's Campaign

by Laura Martinez -- Multichannel News, 1/20/2010 5:42:14 PM

1-800-OK-Cable, a marketing consortium of cable operators in New York, New Jersey and Southern Connecticut, has tapped Interpublic Group-owned Gotham ad agency to handle creative duties, including Spanish-language advertising.

According to Gotham officials, a new campaign -- in English and Spanish -- is expected to break in April.

Englewood, N.J.-based Gotham already handles Hispanic creative work for Time Warner Cable of New York City, an assignment that touched some nerves in the Hispanic marketing community when it was awarded last year, as Gotham is not considered per se a Hispanic specialized shop.

Since winning the TWC business, Gotham created a series of spots, currently running on Spanish-language TV, pitching El Paquetazo, a mix of 138 channels in both languages available for $35 a month in the New York City area.

It is estimated that through Cablevision Systems and Time Warner Cable, OK Cable represents more than 7 million homes in the New York, New Jersey and Connecticut area.